How To Make Brewery Website Stand Out

Standing out in a crowd is often a difficult thing to accomplish, especially if you’re a Minnesota or Wisconsin brewery. Both states are in the top 15 in the US for most breweries in 2024, making it vitally important to draw in a crowd to keep the doors open. One way to do that is to tackle your online presence with a website that stands out from the rest. Maybe you’re not tech savvy, and that’s okay! Let’s get you the basics of making that website of yours draw in attention and customers.

Branding

The most unique thing about your brewery is you and your brand. Incorporating your brand identity into your website is essential to standing out apart from other breweries. On your website, this looks like the colors, fonts, tone, icons, and overall look of the website. If you want to find the right branding that expresses the atmosphere of your brewery, start with your logo. Is it classy? Or is it fun? Or is there an air of grunge? Your branding is what makes your brewery, and your website should reflect that as well.

Images and Video

What’s more unique to your brewery than the location? Including professional images and video of the inside of your brewery gives new visitors a sense of what to look forward to when visiting. With the right videos, you can also showcase any events, promotions, or your staff. It also helps that images and video can capture the attention of visitors to raise their interest.

Search Engine Optimization

Search engine optimization (SEO) is the best way to make sure your website is seen on search engines when people look for breweries. Using your branding and popular searches, you can create keywords to use on your website that your potential customers will use when looking up breweries near them. 

Are you looking for a way to get your brewery standing out online and in person? Check out our promotional products for your brewery and our website services for your online presence. Taking your brewery to the next level is just a few clicks away.