Promotional products can be great additions for your brewery, whether it be for a special occasion or for your merch wall. The best way to make sure your promotional products are beneficial for your brewery is to implement strategies for how you use your promotional products. With the right strategy, you can find success with all of your promotional endeavors.

Use your branding and identity

Branding and identity go further than just a logo. What kind of atmosphere do you like to have at your brewery? What does that atmosphere look like? Using the answers to these questions, a clear picture can be painted and used in your promotional products. Stylish products tend to get more attention.

Align with your community

The most important part of every brewery is the community surrounding it. The local scene is what keeps a brewery going. Using your promotional products in community events can give your brewery more engagement. Summer is the prime time for events, so be sure to check them out for opportunities to be involved. In the same vein, create events for your community around the things that they celebrate. Check out our blog on common holidays and observances that are celebrated to see the benefits to finding the right holidays to celebrate in your brewery.

Engage social media and publications

Between social media and brewing publications, engaging with your customers has never been easier. Using social media to promote items, giveaways, and events is an essential strategy to connect with and gain new customers. Publications can expand your brewery within the scene, getting the attention of brewery lovers, and promotional products can build an enticing case to check out your brewery. Email marketing can also be boosted with promotional products to offer deals and discounts.

Offer deals and discounts

While this might be one of the most used strategies for promotional products, it’s one that works. A deal with your merch and/or drinks can be a great way to engage people and the limited time creates urgency to be involved before time runs out. Send out an email or put up informational pages around your brewery to let people know about the sale and draw in new people.

No matter what you choose to do, the most important thing to remember is to do everything with your goals and objectives for your promotions. If adding merch is a part of your goals, finding the right products for your brewery is only a few steps away. Check out our promotional products to get started with making the most of every promotion for your brewery.

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