The Importance of Images On Your Brewery's Website

An image is worth a thousand words, so it is worth something to add them to your brewery’s website. With many free images to choose from, it’s not difficult to find a few to add. However, there are benefits to adding your own images or getting professional images of your brewery.

A peak inside

You built your brewery with style, so why not show it off? When people research which breweries to try out, one of the things they are looking for is the vibe. The atmosphere can only be described in a few ways, but the most effective way is to show off what your brewery looks like. It establishes familiarity and comfort with new customers, encouraging them to try out your place.

Show off your drinks

Speaking of showing off your place, show off your drinks as well! While flavor is the most important part to any drink, seeing what it looks like can pull a customer from “I don’t know” to “let’s try it!” Even if you don’t show your drink menu on your website, a couple of images of drinks you keep around that are popular can entice someone to see what it tastes like.

Search engine optimization

On the more technical side of your website, search engines love images. Unique images with a description of what the image is about is a great way to get your website higher on search engine results for people looking for breweries in your area. If you have any other questions about what to do to rank higher in searches, check out our website services.

Taking the time to make your brewery’s website great is only one way to promote your brewery. Check out our website services or our promotional products to keep your brewery one step ahead of the rest.