What Events Should I Host In My Brewery?
One of the greatest parts of owning a brewery is the people you meet and the community you can create. There are over 9,000 breweries in the United States, but they all have their own story to tell and drinks to share. If you want yours to stand out, you will need your own community behind you. One of the ways you can do that is by hosting events at your brewery or in the community. Here are some ideas that you can use for your brewery.
Tastings
From blind tastings to new release tastings, you can host fun tastings to show off new flavors or rate any you want to try out. Making it an exclusive tasting can also bring some interest to try limited time flavors.
Theme Nights
Whether it’s for singles or just the ladies, themed nights can create a fun atmosphere and encourage new customers to try it out. Other popular themes are sports nights, book clubs, or one centered on a popular TV show.
Reserved Events
Events like weddings, parties, or other private events can be a great way to gain a positive reputation. Breweries are a popular spot for private events, and these events are the ones that can generate reviews.
Trivia or Bingo
Regular trivia nights bring back many customers and invite people to become regulars at your brewery. Some places even reported that around 85% of customers returned for trivia after a trivia night. Bingo is another event that you can set up regularly in your brewery.
Open Mics and Bands
Comedy and music are great crowd gathering events. Hosting an open mic will draw in local comedians and people who enjoy a good laugh. Bands get people talking and grooving. Either way, they both bring people together.
Sports Events
Fantasy football and March madness make two of the largest viewing events on television. This creates an opportunity to host watch parties and be a place where people can come together.
Ultimately, the best part of your brewery is you. Building a great brand and making tasty drinks is what makes people come back to visit. If you need products to promote your brewery’s brand, check out our promotional products.