It doesn’t matter what business you are in. From brewers to product manufacturers, marketing is an essential part to keeping your business up and running. Have you seen all of the strategies that people use for marketing? There are so many ways to market a business, that there are agencies that work to keep up with marketing strategies. These strategies are listed below.

Website and SEO

Building a website for your brewery is a great first step if you want to market your brewery online. By having your own website, you can tell your brewery’s story your own way, connect to local places, show off your events, and list higher on search engines. This is where SEO, search engine optimization, comes in. In most cases, the more optimized your website is, the higher your website will rank on search engines. That means your website is more likely to be viewed by people searching for breweries. Depending on how you structure your SEO, you’ll be able to target the audience you want.

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Social Media

Almost everyone has some sort of social media, but the trick is to find the social media that your target audience uses. Once you find the right social media, the next step is content. Whether it’s Facebook, Instagram, or TikTok, you’ll have to make sure you post quality content that attracts your audience. You can also share your events, pay to show ads for your brewery on your target audience’s pages.

Email Campaigns

Setting up an email campaign with promotions can really grab the attention of your audience. Because your audience is usually composed of repeat customers, emails can go a long way. Once you have an email list, you’ll want to start sending promotions, coupons, and personalized messages, like birthday wishes. You can also test out different marketing strategies by sending two different emails and see which one gets more responses. The one that does better can steer your marketing closer to success.

Promotions

There are many promotions that can help your business grow. Check out our article on which products are the best for promotions. Whether the promotion offers merch, a signature drink, or anything else, a promotion can draw in a lot of people to visit and buy from your brewery. This can also be beneficial if you are building an email list. The guests that attend can sign up for email ads and promotions on a list that you can put into your email list.

Ads or PR

Ads and press releases are a great way to get the word out about your brewery quickly. Ads can cover anything from social media ads, search engine ads, local listings, and more. Press releases can reach a wide audience with only a few well-placed releases. Sometime hiring a professional team can give you that boost in your marketing that you need.

If you are looking into marketing your brewery more, contact us. We are happy to help you with marketing and showing off your business.

Market Your Brewery