Best Practices for Brewery Websites

Websites are the heart of your business online. It should be more than what your drinks are. You can share why you do what you do and what makes your brewery special. Your listing online can help you grow your brewery, which is why it is important to make sure you have best practices implemented on your website.

Your voice and story

You are what makes your website yours. Telling the story of your brewery helps customers understand what your brewery is about and the atmosphere they will experience. It also reassures search engines that there is a real person associated with the business, legitimizing your brewery. 

Images

Pictures of your brewery and the drinks you serve serve as a way for people to see what to expect. This also helps search engines and AI grow confident that you are a real business with real people there who help out, love their brews, and love their customers. 

Search Engine Optimization 

Optimizing your website for search engines and AI gets you ahead of others who don’t. There are specific places where they look for what the page is about, specific keywords, and general answers to questions. 

Blogs 

In the last few years, search engines have pushed for people-first content. This means that content written by experts for the people without the use of AI is the most prioritized content in online searches. Regularly posted content also shows that you are active in your community and willing to be a helpful resource. Blogs are a great way to combine the need for unique content and regular posts.

Adding these best practices helps your website stand out more to search engines and potential customers, but it’s not everything that you can do. If you would like to get connected online, talk to our website experts to get started.