3 Tips for Hosting Brewery Tours at Your Brewery

Breweries are places where people gather, have fun, and engage with the community. One of the ways to be available for the community is to host your own brewery tours. If you like sharing your knowledge about your brewing process and facility, a tour is a good idea to boost your offerings and customer base. To host a good brewery tour, you’ll want to consider several things.

Personality

When guiding a tour, the guide should be enthusiastic and fun. The more friendly and relatable the guide is, the more fun the tour will be. You don’t need to be a comedian to be a guide, but someone who is passionate and personable makes a big difference in how enjoyable the tour is.

Knowledge

While the tour shouldn’t be a lecture, the information should be interesting and unique. Don’t give away any special secrets, but be sure to give a detailed explanation of the process. Not only that, providing a history of your establishment, especially if you’re involved with the community, can give people a sense of how special your brewery is. 

Samples

Samples are a great way to show off the end result and get people excited to have more. You can even offer a discount on one drink after the tour to those who attended. This sample can be a flavor of the day, a variety of favorites, or some new flavors you’re trying out. 

If you’re thinking about hosting tours at your brewery, adding a little merch to your brewery as a souvenir is another great thing to offer. Check out our promotional products to fill out your merch wall.