Steps To Keep Your Brewery From Closing

Since the pandemic, the success of breweries has declined, causing many establishments to close. What started as an economic problem has slowly turned into breweries competing against each other to see who stays open in the local community and who will close. In places like Colorado, 2023, 2024, and 2025 beer sales have dipped to the worst it has been in the last decade. Strategies to set your brewery apart from the rest is not only important, but it’s essential to staying open. 

Become a Community Establishment

Being a part of your community is something we’ve advocated for before, and it’s something we will continue to encourage. Community involvement creates loyal customers and raving fans. Establishing your own events and attending others are the main ways to start engaging with your community, especially as the spring months start soon. The other way is by building an online community through your social media.

Balance Your Costs

One of the other reasons why breweries are going out of business is the rising costs of ingredients. This, in turn, makes you have to raise your prices. Finding the right balance between your prices and the costs to operate is becoming more and more challenging. Some common strategies are to look at your competitors, look at your market’s statistics, and inquire your customers. The US Chamber of Commerce has listed those and other strategies for pricing products. Finding the balance again as costs change will help you keep your brewery financially stable.

Promote Yourself

Promotions and marketing are fundamental to getting more customers at your door. This can range from specials and discounts to selling new things and getting out there. One of the easiest steps to take is to have promotional materials for your customers. They can be used in a merch wall or as prizes in booths and activities. This versatile nature gives you more opportunities and ideas to show your brewery off to the people that will enjoy it the most. 

While the decline of craft beer is notable, breweries and craft beer places aren’t completely dying out. To give your business the best chance of staying open, be sure to keep up with your community and to check out promotional materials.