How to Gain More Promotional Ideas for Your Brewery

As the brew master, you know how to make new drinks for your brewery. Getting the right taste for the occasion is your specialty! If you don’t know a lot about promoting your brewery, that’s where we come in to help. Having promotional products is a start, but there is a little more to the madness.

Start with your goals

Your business and marketing goals are important to finding the right strategy. For example, the strategy to partner with local bars or restaurants is different from the strategy to gain more customers by the end of the quarter. What you do should always advance the goals for your brewery, even if it is one step at a time.

Communicate with your audience

Who better to know what the people want than the people? If your goals center around customers, social media and surveys are great ways to get input about the changes or activities they want to see. Reaching out to the businesses you want to partner with let them know you are interested and see what they need to get the ball rolling. Communication is key!

Show your offerings

What does your brewery have to offer your customers, potential partnerships, or events? Got your answer? Now, show it off! This isn’t just your brew — include your vibe, atmosphere, experience, and merch, too. Including it in all of your communication, social media, and your events will help present new opportunities for you to take up.

Need a little bit of spice to your brewery promotions? Check out our promotional products that can be customized to your brewery’s branding.