As the holidays and end of the year get closer, so does next year and its opportunities. Getting the most of your events and promotions means getting into the groove and avoiding mistakes. Getting into the groove by being excited about the new year’s opportunities is up to you and your staff, but avoiding common brewery promotion mistakes only happens when you know what those mistakes are.

Inconsistent Branding

If you’re here, there is a chance that you have your branding locked down, but if you don’t, it’s time to do so. Your branding includes your logo, your style, and your website. A mismatched group of images or clashing styles on your promotions do not inspire confidence in your business to your audience. Make sure your branding looks great and is consistent throughout all materials you use to promote brewery events and promotions.

Cheers at Brewery Common Brewery Promotion Mistakes

Lack of Focus and Goals

What do you want the outcome of your promotion to be? This is an important question to build your promotion and to pinpoint if your promotion was successful or what you could do better next time. Your goal needs to be measurable. For example, your goal for an event at your brewery is to see a specific amount of new sales. With a goal, you can focus on the right audience and create a path to success.

Not Identifying Your Audience

Knowing your people is an important step to understanding what they want and how you can get more business. There are a couple of questions you’ll want to answer when identifying your audience, including what is the age range you are targeting, what kinds of drinks do they prefer, and what their interests are. Once you know what will get them excited, it can guide your promotion to bring them in.

Poor Use of Time and Information

Timing is everything! If you don’t start promoting an event or informing people about the promotion early enough, most people won’t catch the hype. Getting the information out to your audience too early will fizzle out the excitement. Some businesses recommend two to three months before the event or promotion to start talking about it, but it may take some trial and error before you find the sweet spot for your audience. You will also want to be sure to share the information where your audience will be. Find their preferred social media platform, their favorite local businesses that you can partner with, or send emails if you have an email program.

Make the most of your promotions and events with promotional products! Check out our options to make the most of your brewery’s branding, or contact us with any questions.

Shop Promotional Products