How To Start Planning Brewery Promotions For 2025
The holidays are here! It’s a big time for breweries to provide a welcoming and fun place for those in town celebrating with their families and friends. While plans for this year are already under way, there are ways to plan for 2025 now to keep your brewery the place to be.
Plan a little something for each holiday
Both major and minor holidays can bring people together. Why not bring people together at your brewery? Whether it’s a temporary fun drink, a deal, or a merch prize for a fun contest. Customize your logo and put it on your brewery merch to offer exclusive merch for the holiday.
Specific month exclusive items
There are many months to celebrate, observe, or raise awareness of a specific group or community. For months that raise awareness for something, you can provide information or refer your customers to an informational website about the month to appreciate and accept customers in that community or gain new customers from your acceptance. Months like those include:
January: Slavery and Human Trafficking Prevention Month
March: National Colon Cancer Awareness Month
May: Mental Health Awareness Month
October: Breast Cancer Awareness Month
And many others
For months that celebrate or observe, celebrate or observe with your customers. These are often the things that people most remember, creating a larger audience to cater to when you celebrate with them. Months like these include:
February: Black History Month
March: Women’s History Month
June: Pride Month
July: National Ice Cream Month
October: National Pizza Month
And many others
If you choose to raise awareness or celebrate a specific item of a month, be sure to pick those that speak to your customers while expanding it to potential customers. This can expand to your merch to offer exclusive products that pay homage to or celebrate those communities.
Learn what your customers care about
In the same vein of picking the month that speaks to your customers, learning what they care about can speak to what you want to provide for them in your brewery’s atmosphere and promotional products. A survey or reviews can help you gauge what that is. Engaging with your customers is what makes a brewery into a nice place to hang out.
Each year brings a little something new to the table. Make sure all of your tables are filled with happy customers by keeping up with the trends and making your brewery a hot spot. Happy holidays, and cheers to your brewery!