Welcome to 2023! For any business, a new year means new goals and new opportunities. Your brewery is no different. Getting the most of your brewery means seeing those opportunities and taking advantage of them. Finding them is one obstacle, but scheduling them is a whole other challenge. Let’s take a look at how you can beat the heat and stay on top of your promotions. 

Set your budget

Unfortunately, promotions cost money to run. The goal is to make a profit by the boom in business from the promotions. Not all promotions have to cost your brewery money, especially if you are active on social media. If you do want to spend money on your marketing, you’ll only want to use three to ten percent of your profits to help budget your expenses. 

Find community events

One of the best ways to find loyal customers to your brewery is to get involved with the community. Getting involved with community events not only makes people more aware of your brewery, it also shows that you are a friendly place that cares about them. In Minneapolis, there are several community events that are planned throughout the year, including races, festivals, conferences, parades, and more. There are also several breweries creating their own community event that they get on the city calendar. Hosting your own community event can be a great way to bring people into your brewery instead of bringing your brewery to them. 

Mark your milestones

Your brewery’s milestones are important. Making them important for your customers is the key. You can create a promotion around your brewery’s milestones, like the anniversary of the opening or the creation of a new drink. Promoting these events can look like discounts, giveaways, or games. Be sure to promote any milestones on social media to let people know about your event.

Organize donations

Donating to charities is something that almost everyone can get behind. Setting up an event for charity is a great way to get people excited to visit your brewery. There are many charities that would love the opportunity to partner with your brewery and raise money for their charity. It also helps that the charity will advertise the event in addition to your normal advertising.

Make your own promotions

Earlier, we mentioned that hosting your own community event is a great way to promote your business. This is only one of many! You can have special promotions for birthdays or host various game nights. There are also some companies that host trivia, bingo, or other group games at places like bars and breweries. Maybe make it fun with a magic show if your customers are a fun bunch!

No matter what you decide to do, make sure you do it with a flair! Getting your own brand out there is important, which is why promotional products are a great idea. Check out some of our fun promotional products to share with your customers.