When is Merch a Good Idea for My Brewery?
As you grow your brewery, one of the great questions is how to grow your brand. Merchandise was used as great promotional items for breweries across the country, so it’s a good idea to look into. Planning out when you sell your merchandise is an important factor for your success. In Minneapolis, there are plenty of people willing to check out breweries. It's something to help you warm up in the winter and help you de-stress in the summer. That’s why it is essential to getting the most out of your brewery.
Check your calendar
Any promotion with merchandise should take place on a special day on your brewery’s calendar. Your opening anniversary and launching new products are great examples of dates where promotional items are great ways to reach your audience. Hosting a bingo or trivia night once a week? Have one of your products be the prize for first place.
Events
Along with the dates that show off your brewery, there are many events that might be happening in your area. Sponsoring a city event or attending a trade show is a great way to get your brewery seen by your customers and sell your promotional products. You’ll also want to make sure you have your logo displayed on a banner or table throw. Staying local is the best way to get loyal customers, so be sure to check your city’s calendar.
Giveaways
A product giveaway is a fun way to show your customers that you care about their business and want to show your appreciation. A fun and good atmosphere is a common reason why customers will keep coming back, and giveaways offer that and more for them. Even small giveaways for your customer’s birthdays or anniversaries are great reasons to bulk up your merch wall.
Seasonal updates
Between summer and winter, especially in Minnesota, there is a big difference in temperature. With that difference, there comes a difference in preferences. The summertime brings a want for water bottles, keychains, and t-shirts. On the other side, the wintertime brings a want for thermoses, mugs, and sweatshirts. Be sure to change out your merch wall to accommodate the seasons to stay on top of what your customers want.
It is a brew-tiful day to promote your business. Like with any business decision, it is best to get more information before pulling the trigger. Give us a call, or get a quote by filling out our form.